Reggie gecharmeerd van Little Big Planet

Roy
Little Big Planet, een PS3 platformgame, heeft indruk gemaakt op Reggie Fils-Aime, hoofd van Nintendo Amerika. Reggie twijfelt echter wel of de game wel thuishoort op de PS3: I've been very intrigued with Little Big Planet (from Sony). I don't know that it belongs on their platform.

Ook Microsoft heeft een aantal games die Nintendo graag zou willen hebben, bijvoorbeeld Halo en Bioshock: Microsoft has done well. There are a range of first-person shooter type games that are all very well done that could all do quite well on a Nintendo platform.

Certainly, the Halo trilogy - anyone who would look at that and say, "No, I think we could live without it," probably doesn't think real long about this industry.

Even games like BioShock. I thought that was tremendously well done. The writing was tremendously clever. I would love to see more of that type of content in the industry overall that actually makes people think a little bit.

Het is dus niet alleen maar moddergooien in de gamesindustrie en Reggie geeft het voorbeeld door complimenten te geven. Hij blijft echter wel de produkten van Nintendo het beste vinden en pimpen met de verkoopcijfers zal hij ook wel blijven doen: Our key fundamental difference is we drive our business through the eyes of the consumer. We are consumer-driven and we are insight-driven and as part of that, our objective is to create joy, wonder and a sense of enrichment. That drives everything we do.

The path that we're currently on started five years ago when our worldwide president, Saturo Iwata, and our key game developer, Shigeru Miyamoto, saw that gaming was stagnant and, in fact, gaming was on the decline in Japan. In our view, it was driven by two things. Complexity - the fact that people who loved games five to 10 years ago couldn't pick up a controller and play. On top of that, there was a lack of innovation, more and more of the same.

We took a different path, one we call the path of disruption, of really doing things differently, focusing on games and hardware that consumers could immediately pick up and play like the DS and Wii. (We developed) software targeted to new users, not only the core 15- to 25-year-old type of consumers but consumers older and younger as well as focusing on the female demographic.

It was all brought to life through a unique game play and interface construct - touch screen for the DS and a remote that was motion sensitive for the Wii.